HiroNori

Location: Long Beach, CA

When Nippon Design Center US—Japan’s legendary design agency—set out to reimagine the brand identity for HiroNori Craft Ramen, they commissioned Stan Lee to produce the foundational visual assets.

Working with the team at Nippon Design Center USA was an exercise in extreme intentionality. For HiroNori, my goal was to translate that thorough Japanese aesthetic into light and shadow—ensuring every frame reflected both the Michelin-level craft of the ramen and the subtle, minimal elegance of NDCLA’s rebrand.